We have been making delicious MISO, AMAZAKE (a sugar-free, non- alcoholic sweet beverage made from fermented rice) and SAGOHACHI (pickled rice) for more than a century.
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I want to succeed how to make malt of 100 years succeeded from Founder Yutaro Yaginuma with the one tradition at the next generation. And, the nature of the 21st century and the method in which health is preferable are devised. In addition, the soybean grown in Fukushima in the rice selected carefully and local wants to work on the taste making liked by everyone because it is promoted further.
| Company Name | HOURAIYAHONTEN CO．，LTD |
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| Address/phone/fax | 54-2 Kawakubo，Kanayaaza，Tamura‐machi，Kouriyama‐shi Fukushima‐Ken 963−0725， Japan Tel.024−943−2380（代表） Fax.024−944−6859 |
| President | Masahito Yaginuma |
| Establishment | 10.5 1906 |
| Incorporated | 4.19 1953 |
| Capital | 20 million yen |
| Activities | Takaramiso,100year kouji miso,Oshinko 358,Junmai asamake, Hiyashi amasake,Asazukenomotoshinaji,kouji,moromi,miso, etc |
| Banks | Toho Bank Koriyama Naka-cho branch Mizuho Bank Koriyama branch |
| October, 1906 | Founder Yutaro Yaginuma is established as "HOURAIYA KOUJITEN" in Koriyama City Hommachi. "Sagohachi-duke" is invented."Sagohachi-duke for radish of salting"s put on the market. It sells to the inn around Koriyama Station, and it became a long seller item very much. Institutionalization as the company. Production and sales of the miso are started in full scale. |
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| April, 1953 | A new factory of about 66 ares is constructed in Koriyama City. |
| November, 1971 | The instant miso of "Kneading miso type" is put on the market. |
| 1975 | "Cup miso soup"(Three kinds of items) are put on the market for the first time. |
| 1976 | "Sagohachi-duke" is exported to Norway and China. |
| October, 1993 | "Pure rice amazake(with 200g×2 bag)" becomes a good selling product. |
| 1998 | "Straight amazake"is put on the market. |
| October, 2001 | "Cooled type"is put on the market. |
| March, 2002 | Taken up in the television shopping of the Mitsukoshi department store in June . |
| September, 2002 | New "Straight amazake" sale for hot. |
| November, 2003 | "Straight amazake"with the PET bottle is put on the market. |
| April, 2005 | "Amazake with the yogurt" (PET bottle type) and three "Pickle material with the zipper" types are newly developed. |
| October, 2005 | The 100th anniversary |
| 2006 | We participate in exhibitions in Hong Kong Sogo |
| 2007 | Establishment of new AMAZAKE plant. We participate in exhibitions in Hong Kong, Taiwan, Shanghai. Then, we started to trade with Taiwan. |
| 2008 | We have increased to 20 million yen in capital |
| 2009 | "Rice Jam" was released. |
| 2010 | "Rice Ice" was released. |
| 2012 | We participate "Winter Fancy Food Show" in San Francisco. |